Leadership

Sarah McKenna is the CEO of Sequentum, the leading web data extraction company reliably delivering high-quality, custom, alternative data sets that corporate, financial and government customers trust for informed decision making and mission critical analysis of market opportunities.

Sarah serves as a Technical Advisor to the SIIA FISD Alt Data Council, a group committed to setting standards and best practices in the web data extraction industry and the alternative data world. She sits on the Steering Committee of the Alliance for Responsible Data Collection (ARDC), where she contributes to global standards for ethical data governance. She also participates in the Internet Engineering Task Force (IETF) AI Preferences Working Group. Drawing on over twenty years of expertise in data, automation, and testing, Sarah shares her insights through working groups, industry events, and speaking engagements, with a strong commitment to advancing trust in data and AI through ethically compliant collection standards.

A graduate of Georgetown University, Sarah began her career in finance but quickly pivoted to join an early dot-com organization where she developed her expertise in quality assurance (QA) and large-scale, data-driven automated operations. Sarah and her teams' success and expertise in trustworthy automation and quality assurance in the software industry has fueled Sequentum's growth and evolution from a pure web scraping company into a leading software provider for the data movement space, and has helped the industry set best practices for reliability, transparency and trust in data at scale.

Prior to Sequentum, Sarah helped guide several notable data technology companies to success including Summit Systems (acquired by Misys), Vitech (acquired by CVC Capital Partners) and Massive Incorporated (acquired by Microsoft).