Online Marketing
If you have ever tried to promote your website or products online you will be well aware that effective online marketing is difficult.
There is no lack of businesses offering online marketing at a premium price, but they are very rarely effective and in most cases just a waste of money.
The most effective marketing strategy is often a high ranking on search engines such as Google, but this is very hard to achieve and takes a long time for new websites, because old established websites get search engine preference. You can buy links on high ranking websites or use other banned methods to increase your website's ranking, but you risk getting removed form the search engine completely.
Many businesses use adwords to try and get a prominent position on the most popular search engines, but adwords often result in only limited success unless you invest a substantial amount of money.
Web Service Share
The Web Service Share website offers a new and very effective way of promoting your products online for FREE.
If you have an online shop you may have already listed your products on one of the many product aggregator web sites (price comparison websites) and seen a significant boost in referrals to your website.
This concept is not limited to online shops, but can be used in almost any other area of the web. You may have an online hotel booking engine and you can then provide aggregator websites with images, descriptions and a link back to your website where the end user can book a hotel room.
Web Service Share facilitates the exchange of data between the data provider and the aggregator. You list your data feed or web service on the Web Service Share website and aggregators come to the Web Service Share website to look for data that is relevant for their website.
When aggregators list your data on their websites it will include a link back to your website giving you free referrals. The large aggregator websites often have a high ranking in search engines and because they link to your websites you will automatically get an increased ranking as well. This is because your website ranking depends on how many high ranking websites links to your website.